HYGIEIA Fall School at Goč

From 16 to 18 September, the first intake of HYGIEIA students took part in the Fall School organised by the Faculty of Pharmacy - University of Belgrade. We warmly thank our colleagues and professors from the Faculty of Forestry - University of Belgrade for their generous hospitality and for welcoming the students to their facilities on Mount Goč. During the Fall School, students joined a series of interactive workshops led by HYGIEIA associated partners Salveo and Pharmanova. The sessions focused on current trends and innovation in the health and wellness sector, including marketing strategies and the growing importance of digital marketing. The programme also offered a cultural dimension, with visits to Žiča Monastery and Vrnjačka Banja, allowing students to discover more about Serbia’s history and culture while enjoying the region’s natural beauty and traditional foods. Overall, the Fall School provided an inspiring mix of learning, networking, and cultural exchang, strengthening connections within the cohort and deepening engagement with the Serbian partner ecosystem.